At Fueling Brains, a pioneering EdTech startup focused on early brain development for children ages 0-5, I embarked on my journey as a Digital Designer within the Marketing Team. My role rapidly expanded, elevating me to Lead Designer for extensive company rebranding and North American signage initiatives. Collaborating closely with the Art Director, I took on the mantle of creative lead, steering projects from the redesign of the company logo to the crafting of a distinct social media style that resonates with our audience. My contributions have been pivotal in shaping a cohesive and engaging visual identity that mirrors the innovative spirit of Fueling Brains.